Ensuring Verifiability of Objectives

Objectives that can be measured are verifiable. This means that in order to make objectives verifiable one must be able to quantify them as far as possible. Thus a manager who wants to ensure verifiability of objectives must be able to answer the question like-"At the end of a year (period), how do I know if the objective has been accomplished?" For example. The objective of earning a rate of return on investment of 20 percent at the end of the current fiscal year. Can well be verified against  the  actual performance of the year. On the other hand. If the objective “to earn a "reasonable" profit in a particular year, does not indicate how much profit is to be made. Moreover, what is reasonable to the us ordinate may not be at all reasonable to the manager.