Definition of Objective

Although some theorists try to draw a fine distinction between goat and objectives, managers usually use the terms interchangeably. Goals or objectives are considered important ends towards which organizational and individual activities we directed. An objective may be defined as a specific commitment to achieve a measurable result within a given time period. According to many experts objectives are the single most important feature of the planning process. All managers must be able to set good objectives, to be aware of their importance. And to understating how objectives combine to form a means-ends chain. According to Anthony P. Raia, "Objectives should be expressed in quantitative measurable, concrete terms, in the form of a written statement of expects results to be achieved within a given period of time." In other words objectives should represent a firm commitment to attain something specific. So a well written objective should state what is to b accomplished and when.