Importance of Communication In Management

  Civilization will cease to advance without communication. Over the years, the role of communication has increased tremendously thanks to the advent of various modem devices. The following points bring out the importance of communication in management.

•   The works of the subordinates depend to a great extent upon the communication they receive from their superiors. Similarly the successful completion of the task by the superior depends upon the nature and flow of communication from the subordinates to the superiors. In that case communication solves a lot of problems and thereby it ensures the smooth running of an enterprise.

•   Communication helps in minimizing cost and conflict among the employees and also ensures maximizing production.

•   Communication greatly helps in planning and coordination of

different activities in an organization.

•   When there is an effective system of communication. employees will have the opportunity to present their ideas, suggestions and complaints to the superior which ultimately helps to build up as well as boost up their morale.

•   Democratic management is possible only when there is an effective communication system.

• Communication acts as a lubricant and keeps all the individuals working in line with the expectation of top management. It also helps management in making and implementing decisions in time.